Privacy policy

Privacy Policy

Data Controller:

Eliott Martin / Moogoo Creative Africa, Gwinnerstr. 46 60388 Frankfurt am Main Germany e.martin@moogoo.de

We are pleased about your interest in our online shop. Protecting your privacy is very important to us. Below we provide you with detailed information about how we handle your data.

1. Access Data and Hosting

You can visit our website without providing any personal information. Each time you access a webpage, the web server automatically stores a so-called server log file, which contains, for example, the name of the requested file, your IP address, date and time of access, the amount of data transferred, and the requesting provider (access data), documenting the access. This access data is evaluated exclusively for the purpose of ensuring smooth operation of the website and improving our offering. This serves to safeguard our legitimate interests, which predominate within the scope of a balancing of interests, in the correct presentation of our offering pursuant to Art. 6(1)(1)(f) GDPR. All access data is deleted no later than seven days after the end of your website visit.

Hosting

The hosting and presentation of the website are provided in part by our service providers as part of processing on our behalf. Unless otherwise explained in this privacy policy, all access data as well as all data collected through forms provided on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact details described in this privacy policy.

2. Data Processing for Contract Fulfillment, Contact, and Customer Account Setup

We collect personal data when you voluntarily provide it to us as part of your order or when contacting us (e.g., via a contact form or email). Mandatory fields are marked as such, since in these cases we require the data in order to fulfill the contract or process your inquiry, and without this data your order or inquiry cannot be submitted. The data collected in each case can be seen from the respective input forms. We use the data you provide to fulfill contracts and process your inquiries pursuant to Art. 6(1)(1)(b) GDPR.

Where you have given your consent under Art. 6(1)(1)(a) GDPR by choosing to open a customer account, we use your data for the purpose of setting up the customer account. Further information on the processing of your data, in particular the disclosure to our service providers for order, payment, and shipping processing, can be found in the following sections of this privacy policy. After the contract has been fully performed or your customer account has been deleted, your data will be restricted from further processing and deleted after the tax and commercial retention periods have expired, pursuant to Art. 6(1)(1)(c) GDPR, unless you have expressly consented to further use of your data pursuant to Art. 6(1)(1)(a) GDPR, or we reserve the right to use the data in a manner permitted by law, about which we inform you in this policy. You may delete your customer account at any time, either by sending a message to the contact option described in this privacy policy or via a function provided for this purpose within the customer account.

3. Data Processing for Shipping

To fulfill the contract pursuant to Art. 6(1)(1)(b) GDPR, we pass your data on to the shipping service provider commissioned with delivery, insofar as this is necessary for the delivery of ordered goods.

Disclosure of Data to Shipping Providers for Delivery Notification

If you have given us your explicit consent to do so during or after your order, we pass your phone number on to the selected shipping provider pursuant to Art. 6(1)(1)(a) GDPR, so that they can contact you prior to delivery to announce or coordinate the delivery.

You may withdraw your consent at any time by sending a message to the contact option described in this privacy policy or directly to the shipping provider at the address listed below. After withdrawal, we delete the data provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use the data in a manner permitted by law, about which we inform you in this policy.

DPD Deutschland GmbH Wailandtstraße 1 63741 Aschaffenburg Germany

United Parcel Service Deutschland S.à r.l. & Co. OHG Görlitzer Straße 1 41460 Neuss Germany

4. Data Processing for Payment

When processing payments in our online shop, we work with the following partners: technical service providers, credit institutions, payment service providers.

4.1 Data Processing for Transaction Processing

Depending on the payment method selected, we pass the data necessary for processing the payment transaction on to our technical service providers, who act on our behalf as data processors, or to the commissioned credit institutions or the selected payment service provider, insofar as this is necessary to process the payment. This serves to fulfill the contract pursuant to Art. 6(1)(1)(b) GDPR. In some cases, the payment service providers collect the data required for payment processing themselves, e.g., on their own website or via technical integration in the order process. In this respect, the privacy policy of the respective payment service provider applies.

If you have any questions about our payment processing partners and the basis of our cooperation with them, please contact us using the contact option described in this privacy policy.

4.2 Data Processing for Fraud Prevention and Optimization of Our Payment Processes

Where applicable, we provide our service providers with additional data, which they use together with the data necessary for payment processing, as our data processors, for the purposes of fraud prevention and optimizing our payment processes (e.g., invoicing, handling disputed payments, supporting accounting). This serves to safeguard our legitimate interests, which predominate within the scope of a balancing of interests, in protecting ourselves against fraud and ensuring efficient payment management, pursuant to Art. 6(1)(1)(f) GDPR.

4.3 Identity and Creditworthiness Check When Selecting Klarna Payment Services

Klarna Pay now (direct debit), Klarna Pay later (purchase on account)

If you choose the payment services of Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"), we ask for your consent pursuant to Art. 6(1)(1)(a) GDPR to transmit to Klarna the data necessary for payment processing and an identity and creditworthiness check. In Germany, the credit agencies named in Klarna's privacy policy (https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy) may be used for the identity and creditworthiness check. Klarna uses the information received about the statistical probability of non-payment to make a balanced decision regarding the establishment, execution, or termination of the contractual relationship. You may withdraw your consent at any time by sending a message to the contact option named in this privacy policy. This may mean that we can no longer offer you certain payment options. You may also withdraw your consent to this use of your personal data directly with Klarna at any time.

5. Advertising by Email and Post

5.1 Email Newsletter with Sign-Up

If you sign up for our newsletter, we use the data required for this, or data you have separately provided to us, to regularly send you our email newsletter based on your consent pursuant to Art. 6(1)(1)(a) GDPR. You may unsubscribe from the newsletter at any time, either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we delete your email address from the recipient list, unless you have expressly consented to further use of your data pursuant to Art. 6(1)(1)(a) GDPR, or we reserve the right to use the data in a manner permitted by law, about which we inform you in this policy.

5.2 Email Newsletter Without Sign-Up and Your Right to Object

If we obtain your email address in connection with the sale of goods or services and you have not objected to this, we reserve the right, based on Section 7(3) of the German Act Against Unfair Competition (UWG), to regularly send you offers by email for products similar to those already purchased from our range. This serves to safeguard our legitimate interests, which predominate within the scope of a balancing of interests, in advertising to our customers.

You may object to this use of your email address at any time by sending a message to the contact option described in this privacy policy or via a link provided for this purpose in the advertising email, at no cost other than the basic transmission rates.

5.3 Newsletter Distribution

The newsletter may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact option described in this privacy policy.

5.4 Postal Advertising and Your Right to Object

In addition, we reserve the right to use your first and last name as well as your postal address for our own advertising purposes, e.g., to send interesting offers and information about our products by mail. This serves to safeguard our legitimate interests, which predominate within the scope of a balancing of interests, in advertising to our customers pursuant to Art. 6(1)(1)(f) GDPR. You may object to the storage and use of your data for these purposes at any time by sending a message to the contact option described in this privacy policy.

6. Cookies and Other Technologies

6.1 General Information

To make visiting our website appealing and to enable the use of certain functions, we use technologies, including so-called cookies, on various pages. Cookies are small text files that are automatically stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and allow us to recognize your browser the next time you visit (persistent cookies).

We use such technologies that are strictly necessary for the use of certain functions of our website (e.g., the shopping cart function). These technologies collect and process your IP address, the time of the visit, device and browser information, as well as information about your use of our website (e.g., information about the contents of the shopping cart). This serves to safeguard our legitimate interests, which predominate within the scope of a balancing of interests, in an optimized presentation of our offering pursuant to Art. 6(1)(1)(f) GDPR.

In addition, we use technologies to fulfill legal obligations to which we are subject (e.g., to be able to demonstrate consent to the processing of your personal data), as well as for web analytics and online marketing. Further information on this, including the respective legal basis for the data processing, can be found in the following sections of this privacy policy. We may also use technologies that are not individually listed in this privacy policy. Further information on these technologies, including the respective legal basis for the data processing, can be found on the Usercentrics platform, which you can access by clicking the fingerprint button in the lower right or left corner of the page.

You can find the cookie settings for your browser at the following links: Microsoft Edge™ (https://support.microsoft.com/de-de/help/4027947/microsoft-edge-delete-cookies) / Safari™ (https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14) / Chrome™ (https://support.google.com/chrome/answer/95647?hl=de&hlrm=en) / Firefox™ (https://support.mozilla.org/de/products/firefox/protect-your-privacy/cookies) / Opera™ (https://help.opera.com/de/latest/web-preferences/#cookies)

Where you have consented to the use of the technologies pursuant to Art. 6(1)(1)(a) GDPR, you may withdraw your consent at any time by sending a message to the contact option described in the privacy policy. Alternatively, you can click the fingerprint button in the lower right or left corner of the page. If cookies are not accepted, the functionality of our website may be limited.

6.2 Use of the Usercentrics Consent Management Platform to Manage Consents

Our website uses the Usercentrics Consent Management Platform (https://usercentrics.com/de/) ("Usercentrics") to inform you about the cookies and other technologies we use on our website, and to obtain, manage, and document your legally required consent, if applicable, to the processing of your personal data by these technologies. This is necessary pursuant to Art. 6(1)(1)(c) GDPR to fulfill our legal obligation under Art. 7(1) GDPR to be able to demonstrate your consent to the processing of your personal data. Usercentrics is offered by Usercentrics GmbH, Rosental 4, 80331 Munich, Germany, which processes your data on our behalf. When you visit our website, the Usercentrics web server stores a so-called server log file, which also contains your anonymized IP address, the date and time of your visit, device and browser information, and information about your consent behavior. Your data is deleted after three years, unless you have expressly consented to further use of your data pursuant to Art. 6(1)(1)(a) GDPR, or we reserve the right to use the data in a manner permitted by law, about which we inform you in this policy.

7. Use of Cookies and Other Technologies for Web Analytics and Advertising Purposes

Where you have given your consent under Art. 6(1)(1)(a) GDPR, we use the following cookies and other third-party technologies on our website. After the purpose has been fulfilled and our use of the respective technology has ended, the data collected in this context is deleted. You may withdraw your consent at any time with effect for the future. Further information on your withdrawal options can be found in the section "Cookies and Other Technologies." Further information, including the basis of our cooperation with each provider, can be found under the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please contact us using the contact option described in this privacy policy.

7.1 Use of Google Services

We use the following technologies of Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google's technologies about your use of our website is generally transferred to and stored on a server of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. There is no adequacy decision by the European Commission for the USA. Our cooperation is based on the European Commission's standard contractual clauses. If your IP address is collected via Google's technologies, it is shortened before being stored on Google's servers by activating IP anonymization. Only in exceptional cases is the full IP address transmitted to a Google server and shortened there. Unless stated otherwise for individual technologies, data processing is based on an agreement concluded for the respective technology between joint controllers pursuant to Art. 26 GDPR. Further information on data processing by Google can be found in Google's privacy notices (https://policies.google.com/privacy?hl=de).

Google Analytics

For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, as well as information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. Your IP address is generally not merged with other Google data. Data processing is based on a data processing agreement with Google.

Google Maps

For the visual display of geographic information, Google Maps collects data about your use of the Maps functions, in particular the IP address and location data, transmits it to Google, and Google then processes it. We have no influence on this subsequent data processing.

Google reCAPTCHA

To protect against misuse of our web forms and spam from automated software (so-called bots), Google reCAPTCHA collects data (IP address, time of visit, browser information, and information about your use of our website) and analyzes your use of our website using JavaScript and cookies. Other cookies stored in your browser by Google services are also evaluated. No personal data from the input fields of the respective form is read out or stored.

YouTube Video Plugin

To embed third-party content, the YouTube Video Plugin, used by us in the enhanced privacy mode, collects data (IP address, time of visit, device and browser information), transmits it to Google, and Google then processes it — but only if you play a video.

7.2 Use of Facebook Services

Use of the Facebook Pixel

We use the Facebook Pixel as part of the following technologies of Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook"). The Facebook Pixel automatically collects and stores data (IP address, time of visit, device and browser information, as well as information about your use of our website based on events specified by us, such as visiting a page or signing up for the newsletter), from which usage profiles are created using pseudonyms. As part of so-called advanced matching, hashed information for matching purposes is also collected and stored, which can be used to identify individuals (e.g., names, email addresses, and phone numbers). When you visit our website, the Facebook Pixel automatically sets a cookie that enables your browser to be recognized when visiting other websites via a pseudonymous cookie ID. Facebook will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website use, in particular personalized and group-based advertising.

Information automatically collected by Facebook's technologies about your use of our website is generally transferred to and stored on a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA. There is no adequacy decision by the European Commission for the USA. Insofar as the data transfer to the USA falls within our responsibility, our cooperation is based on the European Commission's standard contractual clauses. Further information on data processing by Facebook can be found in Facebook's privacy notices (https://de-de.facebook.com/policy.php).

Facebook Analytics

As part of Facebook Analytics, statistics on visitor activity on our website are created from the data collected via the Facebook Pixel about your use of our website. Data processing is based on a data processing agreement with Facebook. This analysis serves to optimize the presentation and marketing of our website.

Facebook Ads

Through Facebook Ads, we advertise this website on Facebook and other platforms. We determine the parameters of the respective advertising campaign. Facebook is responsible for the exact implementation, in particular the decision on ad placement for individual users. Unless stated otherwise for individual technologies, data processing is based on an agreement between joint controllers pursuant to Art. 26 GDPR. Joint responsibility is limited to the collection of the data and its transmission to Facebook Ireland. Subsequent data processing by Facebook Ireland is not covered by this.

Based on the statistics on visitor activity on our website created through the Facebook Pixel, we run group-based advertising on Facebook via Facebook Custom Audience by defining the characteristics of the respective target group. As part of the advanced matching used to determine the respective target group (see above), Facebook acts as our data processor.

Based on the pseudonymous cookie ID set by the Facebook Pixel and the data collected about your usage behavior on our website, we run personalized advertising via Facebook Pixel Remarketing.

Through Facebook Pixel Conversions, we measure your subsequent usage behavior for web analytics and event tracking purposes if you arrived at our website via a Facebook Ads advertisement. Data processing is based on a data processing agreement with Facebook.

7.3 Other Providers of Web Analytics and Online Marketing Services

Use of Matomo as Web Analytics Software

For the purpose of website analysis, the Matomo software from InnoCraft Ltd. (https://matomo.org/), 150 Willis St, 6011 Wellington, New Zealand, automatically collects and stores data (IP address, time of visit, device and browser information, as well as information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymized usage profiles are not merged with personal data about the holder of the pseudonym without separately obtained, explicit consent. Data processing by Matomo takes place on our own servers.

Use of the Vimeo Video Plugin to Embed Third-Party Content

To embed third-party content, the Vimeo video plugin from Vimeo LLC (https://vimeo.com/de/about), 555 West 18th Street, New York 10011, USA ("Vimeo") collects data (IP address, time of visit, device and browser information), transmits it to Vimeo, and Vimeo then processes it. Data processing is based on an agreement between joint controllers pursuant to Art. 26 GDPR. Google Analytics is automatically integrated into the Vimeo video plugin. For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, as well as information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. Google Analytics is offered by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Information automatically collected by Google about your use of our website is generally transferred to and stored on a server of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Your IP address is shortened before being stored on Google's servers by activating IP anonymization. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. We have no influence on or access to data processing by Vimeo, including the settings and results of Google Analytics. There is no adequacy decision by the European Commission for the USA. Our cooperation is based on the European Commission's standard contractual clauses.

8. Social Media

8.1 Social Plugins from Facebook, Twitter, Pinterest

Our website uses social buttons from social networks. These are integrated into the page only as HTML links, so that no connection is established with the respective provider's servers when you access our website. If you click on one of the buttons, the website of the respective social network opens in a new browser window, where you can, for example, click the Like or Share button.

8.2 Our Online Presence on Facebook, Twitter, Instagram, YouTube, LinkedIn

Where you have given your consent under Art. 6(1)(1)(a) GDPR to the respective social media operator, your data is automatically collected and stored for market research and advertising purposes when you visit our online presence on the above-mentioned social media platforms, from which usage profiles are created using pseudonyms. These may be used, for example, to place advertisements within and outside the platforms that presumably match your interests. Cookies are generally used for this purpose. For detailed information on the processing and use of data by the respective social media operator, as well as a contact option and your related rights and settings options to protect your privacy, please refer to the linked privacy notices of the providers below. Should you nonetheless need assistance, you are welcome to contact us.

Facebook (https://www.facebook.com/about/privacy/) is offered by Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland"). Information automatically collected by Facebook Ireland about your use of our Facebook presence is generally transferred to and stored on a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA. There is no adequacy decision by the European Commission for the USA. Our cooperation is based on the European Commission's standard contractual clauses. Data processing in connection with visiting a Facebook fan page is based on an agreement between joint controllers pursuant to Art. 26 GDPR. Further information (on Insights data) can be found here (https://www.facebook.com/legal/terms/information_about_page_insights_data).

Twitter (https://twitter.com/de/privacy) is offered by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland ("Twitter"). Information automatically collected by Twitter about your use of our Twitter presence is generally transferred to and stored on a server of Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. There is no adequacy decision by the European Commission for the USA. Our cooperation is based on the European Commission's standard contractual clauses.

Instagram (https://help.instagram.com/519522125107875) is offered by Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland"). Information automatically collected by Facebook Ireland about your use of our Instagram presence is generally transferred to and stored on a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA. There is no adequacy decision by the European Commission for the USA. Our cooperation is based on the European Commission's standard contractual clauses. Data processing in connection with visiting an Instagram fan page is based on an agreement between joint controllers pursuant to Art. 26 GDPR. Further information (on Insights data) can be found here (https://www.facebook.com/legal/terms/information_about_page_insights_data).

YouTube (https://policies.google.com/privacy?hl=de) is offered by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Information automatically collected by Google about your use of our YouTube presence is generally transferred to and stored on a server of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. There is no adequacy decision by the European Commission for the USA. Our cooperation is based on the European Commission's standard contractual clauses.

LinkedIn (https://www.linkedin.com/legal/privacy-policy) is offered by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). Information automatically collected by LinkedIn about your use of our LinkedIn presence is generally transferred to and stored on a server of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA. There is no adequacy decision by the European Commission for the USA. Our cooperation is based on the European Commission's standard contractual clauses.

9. Contact Options and Your Rights

As a data subject, you have the following rights:

  • Under Art. 15 GDPR, the right to request information about your personal data processed by us, to the extent specified therein;
  • Under Art. 16 GDPR, the right to request the immediate correction of inaccurate or completion of your personal data stored by us;
  • Under Art. 17 GDPR, the right to request the deletion of your personal data stored by us, unless further processing is necessary
    • to exercise the right of freedom of expression and information;
    • to fulfill a legal obligation;
    • for reasons of public interest; or
    • to assert, exercise, or defend legal claims;
  • Under Art. 18 GDPR, the right to request the restriction of the processing of your personal data, insofar as
    • the accuracy of the data is disputed by you;
    • the processing is unlawful, but you object to its deletion;
    • we no longer need the data, but you need it to assert, exercise, or defend legal claims; or
    • you have objected to the processing pursuant to Art. 21 GDPR;
  • Under Art. 20 GDPR, the right to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format, or to request its transfer to another controller;
  • Under Art. 77 GDPR, the right to lodge a complaint with a supervisory authority. As a rule, you may contact the supervisory authority of your habitual residence, place of work, or our company's registered office.

If you have any questions regarding the collection, processing, or use of your personal data, regarding information, correction, restriction, or deletion of data, or the withdrawal of consent given or an objection to a particular use of data, please contact us directly using the contact details in our imprint.

Right to Object

Insofar as we process personal data as described above to safeguard our legitimate interests that predominate within the scope of a balancing of interests, you may object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you may exercise this right at any time as described above. Insofar as the processing is carried out for other purposes, you have a right to object only for reasons arising from your particular situation.

After you exercise your right to object, we will no longer process your personal data for these purposes, unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights, and freedoms, or the processing serves to assert, exercise, or defend legal claims.

This does not apply if the processing is carried out for direct marketing purposes. In that case, we will no longer process your personal data for this purpose.